well, okay, they are, but the advertising industry is very smart... or at least very smart at exploiting the way people are stupid.
The fact of the matter is, if any of the travel sites advertised that they had the lowest price fares, they would legally have to have the lowest price fares. They don't. They use neurtal adjectives like best. The best fare might not be the lowest, but to most people it would be. So people think they're saying lowest and know enough to feel like they're protected by the very law the ads are skirting.
The carny in me thinks this is great. You don't have to lie to get people thinking something that isn't true. In fact, truth is the huckster's best friend.
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branchandroot
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Date: 2005-06-02 03:33 pm (UTC)well, okay, they are, but the advertising industry is very smart... or at least very smart at exploiting the way people are stupid.
The fact of the matter is, if any of the travel sites advertised that they had the lowest price fares, they would legally have to have the lowest price fares. They don't. They use neurtal adjectives like best. The best fare might not be the lowest, but to most people it would be. So people think they're saying lowest and know enough to feel like they're protected by the very law the ads are skirting.
The carny in me thinks this is great. You don't have to lie to get people thinking something that isn't true. In fact, truth is the huckster's best friend.
-Dan